3 tips to come up with the best keywords on your stock video footage

stock video footage

On this digital era, the interest in audiovisual content continues to grow as I write this article as well as, the market starts to turn to video producers then more and more people join the stock video clip market to generate several of this content, making this industry more and more competitive. Let’s talk about how keywords can help you get in the front with the line.

royalty free video
In a never-ending sea of content, actually need your stock video clips stand out from the crowd and quality isn’t the only factor in place. Individuals need to fulfill B-roll footage needs and so they need to do it quickly, clients are likely to stay with the first couple of royalty-free video clips that can somewhat fit their video productions instead of spend more time trying to find the perfect piece of b-roll footage for them.

This is why, as a b-roll footage producer, you have to start thinking about enhancing search results and the reply to this matter is: keywords.

Keywords are exact terms, meaningful symbols, powerful keywords, all of them related to stock video clips. The smart utilization of them will place your royalty free films in the first results. The hot button is to think like your audience: once you’ve assembled your B-roll package ask yourself, “If I need this exact bit of B-roll footage, what would I type?”

1.    Define the tone
What message may possibly be transmitted together with your stock video footage? What’s the main idea enclosed within your B-roll package? Is it made to inspire or to entertain? The usage of stock footage can definitely shape up the tone of your respective production, so I recommend you adopt a few minutes to think about the several goals your B-roll packages can serve. Compose a list of words that best represent the emotions you want to wake within your audience.

For example, if you have a collection of royalty free video clips that portray a wholesome woman carrying a wholesome life, then you can say this b-roll footage may be used you to “inspire” people and get them involved in a “fitness” and “healthy lifestyle” by showcasing the main advantages of “working out”. See? We easily developed the first four keywords for any B-roll package with stock video footage about workout.

2.    Symbols, symbols, symbols
For this example, let’s say the subject is love. Now, that’s a wide concept, right? When coming up with keywords for your stock video clips, think of the images that best represent the storyplot, what can you see from the royalty-free video clips that represent love? Is it “flowers”, “hearts”, “kisses”? Think of the symbols inside your B-roll footage.

3.    Think just like the cinematographer in you
Customers are also searching for specific techniques, forms of shots, and visual factors that carry out certain purposes in different storylines. Are you employing a high or a low contrast? Does your B-roll package include timelapses or slow motion shots? What resolution do you think you’re shooting in? Think of all the angles and frames, you may be using dramatic close-ups or beautiful long shots for landscapes. All of these elements are extremely relevant and should be considered when coming up with your keywords.

Bonus tip: let’s think about the Internet as a big ocean of content. A great opportunity for anyone out there that wants to share new, exciting content. However, if you wish to stand out from tons of generic royalty-free movies, it’s a good idea to focus on a niche, make the pond smaller and succeed. B-rollStock.com is the first and only stock footage agency specialized in B-roll footage with a stock footage library consists of handpicked B-roll package producers from all around the world.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s